Stop Big Ag Greenwashing!
Industrial-scale factory farms are huge polluters, yet large factory farm corporations use “sustainability” claims to dupe people into thinking their products and brands are environmentally friendly.
This unfair and illegal practice not only harms consumers but also harms truly sustainable family farmers who invest the time, effort, and money into raising animals in a way that actually matches what conscientious consumers want to support.
The Federal Trade Commission (FTC), an independent government agency tasked with the promotion of fair competition and consumer protection, has a responsibility to rein in this deceptive marketing. It can do so by setting clear guidance in the Green Guides – a resource designed to help marketers avoid making environmental claims that mislead consumers. Now is our chance to hold these corporations accountable!